
Innovating for the Middle of the Pyramid in Emerging Countries
9781108727136 Heftet
21.03.2024
Engelsk
Produseres på bestilling

Leveringstid: 2-4 uker
Omtale
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
16.07.2015
9781107698321
, Engelsk
Cambridge University Press
Økonomi, finans, næringsliv og ledelse
344
23 cm
15.2 cm