
Innovating for the Middle of the Pyramid in Emerging Countries
9781108727136 Heftet
21.03.2024
Engelsk
Produseres på bestilling

Cuervo-Cazurra, Alvaro Newburry, William Park, Seung Ho
Innbundet
Leveringstid: 2-4 uker
Omtale
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
17.03.2016
9781107073142
, Engelsk
Cambridge University Press
Økonomi, finans, næringsliv og ledelse
230
27.4 cm
15.9 cm