Brand Management : Principles and Applications for Effective Branding

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Leveringstid: 3-10 dager

Omtale

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

Utgivelsesdato:

03.05.2024
ISBN:

9781398611580
Språk:

, Engelsk
Forlag:
Kogan Page Ltd
Fagtema:

, Økonomi, finans, næringsliv og ledelse
Litteraturtype:

Sakprosa
Sider:

344
Høyde:

17.1 cm
Bredde:

23.9 cm

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Brand Management : Principles and Applications for Effective Branding

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