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Brand Management : Principles and Applications for Effective Branding

Singh, Jaywant Shukla, Paurav

Innbundet

I salg

Leveringstid: 3-10 dager

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Omtale

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

  • Utgivelsesdato:

    03.05.2024

  • ISBN/Varenr:

    9781398611603

  • Språk:

    , Engelsk

  • Forlag:

    Kogan Page Ltd

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Litteraturtype:

    Faglitteratur

  • Sider:

    344

  • Høyde:

    24.8 cm

  • Bredde:

    17.7 cm

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