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Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective

Lee, Richard Duong, Quynh Anh Khan, Huda Rashid Saeed, Muhammad Xu, Zhixing

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I salg

Leveringstid: 14-30 virkedager

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Beskrivelse

Omtale

This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

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