The Influence of Western Consumerism on Eastern Culture : A Consumer Behaviour Perspective
9781032894850 Routledge Studies in Marketing Innbundet
08.12.2025
Engelsk
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Lee, Richard Lee, You-il Jang, Yoon-Jong
Routledge Frontiers of Political Economy
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Omtale
One of the most spectacular phenomena in the South Korean political economy has been the remarkable escalation of international capital investment or inward foreign direct investment (FDI) in Korea. This book provides an in-depth look at the evolution of FDI in Korea, from the late 1990s to the present day.