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The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry

Gaudilliere, Jean-Paul

Studies for the Society for the Social History of Medicine

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Leveringstid: 7-30 dager

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Omtale

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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