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The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry

Gaudilliere, Jean-Paul

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Leveringstid: 3-10 dager

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Beskrivelse

Omtale

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

  • Utgivelsesdato:

    07.02.2017

  • ISBN/Varenr:

    9781138630116

  • Språk:

    Engelsk

  • Forlag:

    Routledge

  • Innbinding:

    Heftet

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Serie:

    Studies for the Society for the Social History of Medicine

  • Litteraturtype:

    Faglitteratur

  • Sider:

    288

  • Høyde:

    15.6 cm

  • Bredde:

    23.3 cm

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