The Development of Scientific Marketing in the Twentieth Century : Research for Sales in the Pharmaceutical Industry
Gaudilliere, Jean-Paul
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Beskrivelse
Omtale
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
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Utgivelsesdato:
07.02.2017
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ISBN/Varenr:
9781138630116
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Språk:
Engelsk
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Forlag:
Routledge
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Innbinding:
Heftet
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Serie:
Studies for the Society for the Social History of Medicine
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Litteraturtype:
Faglitteratur
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Sider:
288
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Høyde:
15.6 cm
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Bredde:
23.3 cm