Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
Gallagher, David O'Brien, John
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Omtale
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
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Utgivelsesdato:
03.04.2021
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ISBN/Varenr:
9781398600164
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Språk:
, Engelsk
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Forlag:
Kogan Page Ltd
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
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Sider:
264
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Høyde:
15.6 cm
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Bredde:
23.2 cm
