Developing Global Business Communication in Asia : A Business Simulated Case Study Approach

Omtale

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.The book aims to help learners:Use authentic workplace materials to solve problems using EnglishUnderstand how language can be used as a lingua franca effectively when communicatingUnderstand how intertextuality between shared spoken and written texts drives communicationImprove communicative performance in spoken and written textsBecome familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalisedThis book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.