Strategic Customer Management : Integrating Relationship Marketing and CRM
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Leveringstid: 2-4 uker
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Omtale
The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
Detaljer
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Utgivelsesdato:
28.03.2013
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ISBN/Varenr:
9781107014961
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Språk:
, Engelsk
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Forlag:
Cambridge University Press
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
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Sider:
542
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Høyde:
25.2 cm
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Bredde:
19.3 cm
