Hopp til hovedinnhold
Omslagsbilde

Marketing Management in Air Transport (RLE Marketing)

Grumbridge, Jack

Produseres på bestilling

Leveringstid: 3-10 dager

Handlinger

Beskrivelse

Omtale

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.

  • Utgivelsesdato:

    11.12.2015

  • ISBN/Varenr:

    9781138995659

  • Språk:

    Engelsk

  • Forlag:

    Routledge

  • Innbinding:

    Heftet

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Serie:

    Routledge Library Editions: Marketing

  • Litteraturtype:

    Faglitteratur

  • Sider:

    148

  • Høyde:

    23.4 cm

  • Bredde:

    15.6 cm

Advertising for Account Holders (RLE Marketing)

Advertising for Account Holders (RLE Marketing)

Linacre, Nigel
9781138966154 Heftet
21.01.2016
Engelsk

Produseres på bestilling
Marketing for the Developing Company (RLE Marketing)

Marketing for the Developing Company (RLE Marketing)

Winkler, John
9781138980457 Heftet
21.12.2015
Engelsk

Produseres på bestilling
The Early Advertising Scene (RLE Marketing)

The Early Advertising Scene (RLE Marketing)

Leachman, Harden B.
9781138989092 Heftet
21.12.2015
Engelsk

Produseres på bestilling
The Advertising Agency (RLE Marketing) : Procedure and Practice

The Advertising Agency (RLE Marketing) : Procedure and Practice

Haase, Albert E. • Keeler, Floyd Y.
9781138997653 Heftet
21.12.2015
Engelsk

Produseres på bestilling
Planning the Corporate Reputation (RLE Marketing)

Planning the Corporate Reputation (RLE Marketing)

Markham, Vic
9781138994973 Heftet
17.12.2015
Engelsk

Produseres på bestilling
Masters of Advertising Copy (RLE Marketing)

Masters of Advertising Copy (RLE Marketing)

9781138995697 Heftet
11.12.2015
Engelsk

Produseres på bestilling
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

St P Slatter, Stuart
9781138971363 Heftet
11.12.2015
Engelsk

Produseres på bestilling
Innovation and New Product Marketing (RLE Marketing)

Innovation and New Product Marketing (RLE Marketing)

Midgley, David F.
9781138972766 Heftet
26.11.2015
Engelsk

Produseres på bestilling
Marketing in Perspective (RLE Marketing)

Marketing in Perspective (RLE Marketing)

Majaro, Simon
9781138980471 Heftet
26.11.2015
Engelsk

Produseres på bestilling
Marketing Management in Air Transport (RLE Marketing)

Marketing Management in Air Transport (RLE Marketing)

Grumbridge, Jack
9781138787247 Innbundet
22.08.2014
Engelsk

Produseres på bestilling