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Rowntree and the Marketing Revolution, 1862–1969

Fitzgerald, Robert

Innbundet

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Leveringstid: 2-4 uker

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Omtale

This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.

  • Utgivelsesdato:

    05.01.1995

  • ISBN/Varenr:

    9780521435123

  • Språk:

    , Engelsk

  • Forlag:

    Cambridge University Press

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Litteraturtype:

    Faglitteratur

  • Sider:

    768

  • Høyde:

    23.4 cm

  • Bredde:

    15.6 cm

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