The Business Marketing Course : Managing in Complex Networks
Ford, David Gadde, Lars-Erik Snehota, Ivan Hakansson, Hakan
Heftet
I salg
Leveringstid: 3-10 dager
Handlinger
Beskrivelse
Omtale
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
Detaljer
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Utgivelsesdato:
01.09.2006
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ISBN/Varenr:
9780470034507
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Språk:
, Engelsk
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Forlag:
John Wiley & Sons Inc
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
-
Utgave:
2
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Sider:
288
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Høyde:
23.5 cm
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Bredde:
18.8 cm
