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The Routledge Companion to Consumer Behavior Analysis

Foxall, Gordon

Routledge Companions in Marketing, Advertising and Communication

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Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f

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