Hopp til hovedinnhold
Omslagsbilde

CEO Branding : Theory and Practice

Fetscherin, Marc

Heftet

I salg

Leveringstid: 14-30 virkedager

Handlinger

Beskrivelse

Omtale

The CEO Brand explores the impact a CEO has on the firm and the ways in which this "human brand" affects the corporation both in financial and non-financial terms, from firm performance and profits to trust and corporate reputation.

Detaljer