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Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

Halligan, Brian Scott, David Meerman

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Omtale

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

  • Utgivelsesdato:

    20.08.2010

  • ISBN/Varenr:

    9780470900529

  • Språk:

    Engelsk

  • Forlag:

    John Wiley & Sons Inc

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Litteraturtype:

    Faglitteratur

  • Sider:

    192

  • Høyde:

    18.7 cm

  • Bredde:

    13.6 cm

Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History

Halligan, Brian • Scott, David Meerman
9781394378012 Heftet
14.10.2025
Engelsk

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