
Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History
Halligan, Brian Scott, David Meerman
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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Utgivelsesdato:
20.08.2010
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ISBN/Varenr:
9780470900529
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Språk:
Engelsk
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Forlag:
John Wiley & Sons Inc
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
Faglitteratur
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Sider:
192
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Høyde:
18.7 cm
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Bredde:
13.6 cm