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Promotional Practices and Perspectives from Emerging Markets

Shrivastava, Avinash K Rana, Sudhir Raut, Sachin Kumar

Advances in Emerging Markets and Business Operations

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Leveringstid: 7-30 dager

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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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