
Emerging Multinationals in Emerging Markets
9780521160186 Heftet
22.07.2010
Engelsk
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Omtale
How and why have so many emerging-market multinationals internationalized aggressively in the last decade? What competitive advantages do they enjoy? What strategies have they used to build their global presence? A distinguished group of international business scholars tackle these questions in this timely analysis of today's global economy.