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Beyond Traditional Marketing : Innovations in Marketing Practice

Ryans, Adrian Meehan, Sean Kashani, Kamran Walsh, John Jeannet, Jean-Pierre Horovitz, Jacques Turpin, Dominique

IMD Executive Development Series

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Leveringstid: 7-30 dager

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Omtale

This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

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