Hopp til hovedinnhold
Omslagsbilde

Greenwashing Practices in Company Marketing Communications

Proszowska, Anita Budzanowska-Drzewiecka, Malgorzata Dolhasz, Magdalena Ostrowska, Justyna

Routledge Focus on Environment and Sustainability

|

Innbundet

I salg

Leveringstid: 3-10 dager

Handlinger

Beskrivelse

Omtale

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

Detaljer