Greenwashing Practices in Company Marketing Communications
Proszowska, Anita Budzanowska-Drzewiecka, Malgorzata Dolhasz, Magdalena Ostrowska, Justyna
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Forventes utgitt: 03.10.2025
Leveringstid: 3-10 dager
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This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
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