Rituals, Consumption, and Marketing : A Research Companion
Routledge Research Companions in Business and Economics Innbundet Engelsk
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Leveringstid: 7-30 dager
Handlinger
Beskrivelse
Omtale
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
Detaljer
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Utgivelsesdato:
11.01.2013
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ISBN:
9780415651134
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Språk:
, Engelsk
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Forlag:
Psychology Press Ltd -
Fagtema:
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Litteraturtype:
-
Sider:
310
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Høyde:
14.6 cm
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Bredde:
22.6 cm
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