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Contemporary Consumption Rituals : A Research Anthology

Otnes, Cele C. Lowrey, Tina M.

Marketing and Consumer Psychology Series

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Leveringstid: 7-30 dager

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An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych,communications, marketing & business.

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