
Marketing Leadership in Government : Communicating Responsiveness, Leadership and Credibility
Palgrave Studies in Political Marketing and Management
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Omtale
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
Detaljer
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Utgivelsesdato:
26.07.2016
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ISBN:
9781349949182
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Språk:
, Engelsk
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Forlag:
Palgrave Macmillan -
Fagtema:
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Serie:
Palgrave Studies in Political Marketing and Management
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Litteraturtype:
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Utgave:
1st ed. 2016
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Sider:
148
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Høyde:
21 cm
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Bredde:
14.8 cm


