Political Marketing : Principles and Applications
Turcotte, Andre Raynauld, Vincent Pettitt, Robin Lees-Marshment, Jennifer Elder, Edward Conley, Brian
9780815353225 Heftet
22.05.2019
Engelsk
I salg
Marketing Leadership in Government : Communicating Responsiveness, Leadership and Credibility
Palgrave Studies in Political Marketing and Management
|
Heftet
I salg
Leveringstid: 7-30 dager
Handlinger
Beskrivelse
Omtale
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
Detaljer
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Utgivelsesdato:
07.06.2018
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ISBN:
9781349956753
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Språk:
, Engelsk
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Forlag:
Palgrave Macmillan
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Fagtema:
Samfunn og samfunnsvitenskap
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Serie:
Palgrave Studies in Political Marketing and Management
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Litteraturtype:
-
Utgave:
Softcover reprint of the original 1st ed. 2016
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Sider:
148
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Høyde:
21 cm
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Bredde:
14.8 cm
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