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Omtale
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Detaljer
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Utgivelsesdato:
01.01.2013
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ISBN:
9781349444571
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Språk:
, Engelsk
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Forlag:
Palgrave Macmillan -
Fagtema:
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Litteraturtype:
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Utgave:
1st ed. 2013
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Sider:
163
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Høyde:
21.5 cm
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Bredde:
14.1 cm
