Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process

Omtale

A comprehensive introduction to contemporary multinational strategic leadership and management, this book serves as a foundation to inspire the kind of creative entrepreneurial thought and action needed to compete in today's highly competitive global environment. Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The book adds a unique and incisive voice to the field of international business policy.