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EcoFusion Marketing : Strategies for Industry 4.0 Sustainability

Saha, Dipak Chawla, Udit Dutta, Sujit Chattopadhyay, Subrata Appiah, Dominic

Contemporary Management Practices

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Forventes utgitt

Forventes utgitt: 29.04.2026

Leveringstid: 3-10 dager

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Omtale

Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.

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