Quantitative Models in Marketing Research
Franses, Philip Hans Paap, Richard
I salg
Leveringstid: 7-30 dager
Handlinger
Beskrivelse
Omtale
This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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Utgivelsesdato:
10.06.2010
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ISBN/Varenr:
9780521143653
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Språk:
Engelsk
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Forlag:
Cambridge University Press
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Innbinding:
Heftet
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
Faglitteratur
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Sider:
224
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Høyde:
24.3 cm
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Bredde:
16.4 cm
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