
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Routledge Interpretive Marketing Research Heftet Engelsk
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Routledge Library Editions: Organizations
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Heftet
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Omtale
This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical problems are reviewed in the light of the systems approach. Finally there is a comparative summary in tabular form, an illustrative systems study and a decision schedule.