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Individuals in B2B Marketing : Sensemaking and Action in Context

Torkkeli, Lasse Barner-R?smussen, Wilhelm Koporcic, Nikolina Ivanova-Gongne, Maria

Routledge Studies in Marketing

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Leveringstid: 7-30 dager

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Omtale

This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.

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