Individuals in B2B Marketing : Sensemaking and Action in Context
9781032482200 Routledge Studies in Marketing Innbundet
21.06.2024
Engelsk
I salg
Individuals in B2B Marketing : Sensemaking and Action in Context
Torkkeli, Lasse Barner-R?smussen, Wilhelm Koporcic, Nikolina Ivanova-Gongne, Maria
Routledge Studies in Marketing
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Omtale
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
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