How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee

Omtale

Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.