The Dollarization Discipline : How Smart Companies Create Customer Value...and Profit from It
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How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.
Detaljer
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Utgivelsesdato:
21.09.2004
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ISBN:
9780471659501
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Språk:
, Engelsk
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Forlag:
John Wiley & Sons Inc -
Fagtema:
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Litteraturtype:
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Sider:
272
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Høyde:
16.2 cm
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Bredde:
23.7 cm
