Global Business : Connecting Theory to Reality
Prud'homme, Dan Paik, Yongsun Newburry, William Chen, Dong
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This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.
