The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Routledge Interpretive Marketing Research Heftet Engelsk
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Explaining Buyer Behavior : Central Concepts and Philosophy of Science Issues
Innbundet
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Leveringstid: 14-30 virkedager
Handlinger
Beskrivelse
Omtale
This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
Detaljer
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Utgivelsesdato:
20.08.1992
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ISBN:
9780195071085
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Språk:
, Engelsk
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Forlag:
Oxford University Press Inc -
Fagtema:
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Litteraturtype:
-
Sider:
400
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Høyde:
24.3 cm
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Bredde:
16.5 cm
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