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City Branding and Promotion : The Strategic Approach

Cudny, Waldemar

Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

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Leveringstid: 14-30 virkedager

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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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