Advances in Chinese Brand Management

Balmer, John M. T. Chen, Weifeng

Journal of Brand Management: Advanced Collections

Heftet

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Leveringstid: 7-30 dager

Omtale

Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Utgivelsesdato:

29.06.2018
ISBN:

9781349957996
Språk:

, Engelsk
Forlag:
Palgrave Macmillan
Fagtema:

, Økonomi, finans, næringsliv og ledelse
Serie:

Journal of Brand Management: Advanced Collections
Litteraturtype:

Sakprosa
Utgave:

Softcover reprint of the original 1st ed. 2017
Sider:

354
Høyde:

21.6 cm
Bredde:

14 cm

Advances in Corporate Branding

Kernstock, Joachim Brexendorf, Tim Oliver Powell, Shaun M. Balmer, John M. T.

9781349957989 Journal of Brand Management: Advanced Collections Heftet

28.04.2018

Engelsk

I salg

Advances in Corporate Branding

Kernstock, Joachim Brexendorf, Tim Oliver Powell, Shaun M. Balmer, John M. T.

9781352000078 Journal of Brand Management: Advanced Collections Innbundet

25.11.2016

Engelsk

I salg