Hopp til hovedinnhold
Omslagsbilde

Artificial Intelligence for Marketing Management

Thaichon, Park Quach, Sara

Heftet

I salg

Leveringstid: 14-30 virkedager

Handlinger

Beskrivelse

Omtale

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

Detaljer