Pop Culture Marketing in the Publishing Industry : "Good Luck, Babe!"
Routledge Research in the Creative and Cultural Industries Innbundet Engelsk
Forventes utgitt
Pop Culture Marketing in the Publishing Industry : "Good Luck, Babe!"
Routledge Research in the Creative and Cultural Industries
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Heftet
Forventes utgitt
Forventes utgitt: 29.04.2026
Leveringstid: 3-10 dager
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This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.
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