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Transhumanisms and Biotechnologies in Consumer Society

Takhar, Jennifer Houston, Rika Dholakia, Nikhilesh

Key Issues in Marketing Management

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Leveringstid: 7-30 dager

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This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.

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