
All Change! Marketing and Consuming the Menopause Transition
Key Issues in Marketing Management Innbundet Engelsk
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Key Issues in Marketing Management
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Leveringstid: 7-30 dager
Omtale
This book offers new, critical perspectives on the impact of "life-enhancing" technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.