
Creating Passion Brands : How to Build Emotional Brand Connection with Customers
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Omtale
Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.
Detaljer
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Utgivelsesdato:
03.01.2007
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ISBN:
9780749447625
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Språk:
, Engelsk
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Forlag:
Kogan Page Ltd -
Fagtema:
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Litteraturtype:
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Sider:
320
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Høyde:
23.6 cm
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Bredde:
15.6 cm