Advertising Confluence : Transitioning Marketing Communications into Social Movements
International Marketing and Management Research
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Omtale
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world.
Detaljer
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Utgivelsesdato:
22.12.2014
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ISBN:
9781137492241
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Språk:
, Engelsk
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Forlag:
Palgrave Pivot -
Fagtema:
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Serie:
International Marketing and Management Research
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Litteraturtype:
-
Sider:
122
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Høyde:
14.6 cm
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Bredde:
21.9 cm
