Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Kotler, Milton USA) Kotler, Philip
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
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Utgivelsesdato:
07.10.2014
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ISBN/Varenr:
9781118893814
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Språk:
, Engelsk
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Forlag:
John Wiley & Sons Inc
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Fagtema:
Økonomi, finans, næringsliv og ledelse
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Litteraturtype:
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Sider:
288
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Høyde:
23.7 cm
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Bredde:
15.7 cm