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Handlinger
Beskrivelse
Omtale
How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field.
Detaljer
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Utgivelsesdato:
04.02.2002
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ISBN:
9780471348856
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Språk:
, Engelsk
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Forlag:
John Wiley & Sons Inc -
Fagtema:
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Litteraturtype:
-
Utgave:
3
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Sider:
384
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Høyde:
19.7 cm
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Bredde:
57.2 cm
