Myths of Marketing : Banish the Misconceptions and Become a Great Marketer

Leboff, Grant

Business Myths

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Omtale

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Utgivelsesdato:

03.01.2020
ISBN/Varenr:

9780749498481
Språk:

, Engelsk
Forlag:

Kogan Page Ltd
Fagtema:

Økonomi, finans, næringsliv og ledelse
Litteraturtype:

Faglitteratur
Sider:

240
Høyde:

24.2 cm
Bredde:

16.2 cm

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