Hopp til hovedinnhold

Klikk her for å se avvik og utvikling i leveranser og nettbutikk (oppdatert 12. september)

Placeholder image

Trust and Marketing Communication in the Food Industry : Traditional, Modern, and AI-driven Approaches

Gorska-Warsewicz, Hanna Kulykovets, Olena Szlachciuk, Julita Ozimek, Irena

Routledge Studies in Trust Research

|

Innbundet

Forventes utgitt

Forventes utgitt: 09.01.2026

Leveringstid: 3-10 dager

Handlinger

Beskrivelse

Omtale

This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication

  • ISBN/Varenr:

    9781032953427

  • Språk:

    , Engelsk

  • Forlag:

    Routledge

  • Fagtema:

    Økonomi, finans, næringsliv og ledelse

  • Litteraturtype:

    Sakprosa

  • Sider:

    226

  • Høyde:

    22.9 cm

  • Bredde:

    15.2 cm

Andre bøker i samme serie

Building Trust in the Generative Artificial Intelligence Era : Technology Challenges and Innovations

Building Trust in the Generative Artificial Intelligence Era : Technology Challenges and Innovations
9781032957999 Routledge Studies in Trust Research Innbundet
27.06.2025
Engelsk

Produseres på bestilling
Trust, Sustainability, and Resilience : Management and Consumer Perspectives

Trust, Sustainability, and Resilience : Management and Consumer Perspectives
9781032871059 Routledge Studies in Trust Research Innbundet
19.06.2025
Engelsk

Produseres på bestilling
Trust in Generative Artificial Intelligence : Human-Robot Interaction and Ethical Considerations

Trust in Generative Artificial Intelligence : Human-Robot Interaction and Ethical Considerations
9781032957944 Routledge Studies in Trust Research Innbundet
30.03.2025
Engelsk

Produseres på bestilling
Trust, Media and the Economy : Mutual Relations

Trust, Media and the Economy : Mutual Relations
9781032874739 Routledge Studies in Trust Research Innbundet
07.02.2025
Engelsk

Produseres på bestilling
Trust and Digital Transformation in the Public Sector

Trust and Digital Transformation in the Public Sector
Kozuch, Barbara Sienkiewicz-Malyjurek, Katarzyna
9781032673264 Routledge Studies in Trust Research Innbundet
26.12.2024
Engelsk

Produseres på bestilling
Trust and Supply Chains : Information Asymmetry in the Agri-Food Sector

Trust and Supply Chains : Information Asymmetry in the Agri-Food Sector
9781032623290 Routledge Studies in Trust Research Innbundet
23.12.2024
Engelsk

Produseres på bestilling
Trust and Brand Management : The Role of Brand Heritage

Trust and Brand Management : The Role of Brand Heritage
Gorska-Warsewicz, Hanna
9781032704814 Routledge Studies in Trust Research Innbundet
23.12.2024
Engelsk

Produseres på bestilling
Trust in Social and Business Relations : Theory and Practice

Trust in Social and Business Relations : Theory and Practice
9781032626314 Routledge Studies in Trust Research Innbundet
01.08.2024
Engelsk

Produseres på bestilling
Trust and Artificial Intelligence : Development and Application of AI Technology

Trust and Artificial Intelligence : Development and Application of AI Technology
9781032626321 Routledge Studies in Trust Research Innbundet
01.08.2024
Engelsk

Produseres på bestilling

Andre bøker av samme forfatter

Trust and Brand Management : The Role of Brand Heritage

Trust and Brand Management : The Role of Brand Heritage
Gorska-Warsewicz, Hanna
9781032704814 Routledge Studies in Trust Research Innbundet
23.12.2024
Engelsk

Produseres på bestilling