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Trust and Marketing Communication in the Food Industry : Traditional, Modern, and AI-driven Approaches

Gorska-Warsewicz, Hanna Kulykovets, Olena Szlachciuk, Julita Ozimek, Irena

Routledge Studies in Trust Research

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Leveringstid: 7-30 dager

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Omtale

This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication

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