Trust and Brand Management : The Role of Brand Heritage
9781032704814 Routledge Studies in Trust Research Innbundet
23.12.2024
Engelsk
I salg
Trust and Marketing Communication in the Food Industry : Traditional, Modern, and AI-driven Approaches
Gorska-Warsewicz, Hanna Kulykovets, Olena Szlachciuk, Julita Ozimek, Irena
Routledge Studies in Trust Research
|
Innbundet
Forventes utgitt
Forventes utgitt: 22.01.2026
Leveringstid: 3-10 dager
Handlinger
Beskrivelse
Omtale
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication
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