Westerners : six reasons why Americans are different : a view from Northwest Europe

Omtale

This book takes issue with the misunderstanding that Americans and Northwest Europeans are almost identical culturally. The author discusses six basic areas where misunderstandings often cause problems; individualism, gender, time and space, equality and use of rules. The book will be of great interest to students in business and management, language students, professionals in contact with Americans, and anyone wanting to learn more about American ways seen in the light of our own culture.