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Consumer Behavior & Insights

Phillips, Diane M.

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Forventes utgitt

Forventes utgitt: 31.08.2026

Leveringstid: 7-30 dager

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Omtale

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.

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