
Cross-cultural Challenges in International Management
Routledge Frontiers in the Development of International Business, Management and Marketing Heftet Engelsk
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Heftet
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Omtale
The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.
01.01.1997
9781349256433
, Engelsk
1st ed. 1997
247
21.6 cm
14 cm