Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
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Omtale
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
Detaljer
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Utgivelsesdato:
03.08.2019
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ISBN:
9780749486501
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Språk:
, Engelsk
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Forlag:
Kogan Page Ltd -
Fagtema:
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Litteraturtype:
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Sider:
256
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Høyde:
15.9 cm
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Bredde:
23.4 cm